Cynthia Irons, Founder of High Peaks Marketing
Cynthia Irons is the founder of High Peaks Marketing – an innovative marketing agency that gives brands a “CMO-In-A-Box” for all their marketing needs – including strategy development and execution across all channels. A marketing expert with over 20 years of in-house and agency experience, her expertise spans internal and external communications, marketing, and branding at such prestigious firms as Accenture, Gap Inc., KPMG, and Ogilvy PR. Cynthia’s marketing and communications leadership has fostered innovative campaigns, media concepts, and growth-based ideas that have gone on to build brands and drive marketing strategies and sales.
Most recently, Cynthia served as CMO at Zeel where she developed, implemented, and managed the company’s integrated marketing and communications strategy and brand vision across all channels, including out-of-home advertising, paid digital advertising, influencer marketing, PR, SEO, content marketing, organic social media, product development, email marketing, partnerships, and creative services.
Cynthia has over 200 TV appearances on NBC, CBS, ABC, Fox, and the CW including New York Live, Good Morning America, & Good Day LA. She’s been featured in Crain’s, The Houston Chronicle, Forbes, The Sacramento Bee, and spoke at Create & Cultivate, among others.
Previously, Cynthia served as Head of Communications at Intermedia and also spent several years as VP at Ogilvy PR.
Jeannie Kim, Editorial Director at The Muse
Jeannie Kim is an award-winning journalist and experienced content strategist. She is currently Editorial Director at The Muse, overseeing career advice content for TheMuse.com’s 75 million users. Previously, she was Chief Content Officer of Samada, a content portal aimed at helping family caregivers navigate end-of-life issues (sold to Care.com in 2018). Prior to founding Samada, she served as Executive Editor at Health (Time Inc.), where she oversaw health and wellness content for both Health magazine and Health.com, as well as special projects and brand extensions for Health and TIME Health, a health content initiative from the editors of TIME. Her work has been recognized by the Newswomen’s Club of New York, the Skin Cancer Foundation, and many other organizations.
Jeannie was formerly a Deputy Editor at Redbook and a founding editor of Twist magazine. She is also the author of several books for teens and tweens. She has spoken about writing, editing, and the media industry at NYU School of Journalism and Syracuse University’s Newhouse School, as well as for Mediabistro and the Asian American Journalists Association. She is a graduate of Harvard University and the Radcliffe Publishing Course.
Lenore Feder, Director of Internal Communications at Paypal
Lenore is the Director of Employee Communications at PayPal, helping to build a strong culture and community at PayPal. Prior to PayPal, Lenore worked as the VP of Employee Communications at Credit Suisse, and Director of Corporate Affairs and Communications at Viacom. Prior to that, Lenore held roles in Corporate Communications at Barnes & Noble and Bricker and Associates, Inc.
Lenore holds a Bachelor of Arts degree from Brandeis University and a Master of Science degree from Columbia University’s Strategic Communications program. She is a self-declared coffee aficionado and diehard book lover.
Alison Lindland, VP Client Strategy at Movable Ink
After six years growing the US Client Experience team and managing relationships with Movable Ink clients, Alison now leads a new Client Strategy Team focused on empowering their largest clients to realize more performance and value from their Mar-Tech Stack using Movable Ink.
Previously she worked in Business Development at American Express OPEN developing programs to help small business owners market their companies online and creating and managing deals like "Small Business Saturday" with partners like Facebook.
At Amex Alison also led product management and marketing for the first mobile app for iPhone, managing the relationship with the Apple Developer Relations team and contributing to mobile strategy projects throughout the company and internationally. She also led the strategy project for the first Amex Twitter handle (@AskAmex).
Outside of work, Alison is a founding organizer of Columbia Venture Community and Vassar in Tech and serves on advisory boards for of Venture for America and the Brooklyn Kindergarten Society.